

His catalog is full of gems you either missed or were never aware of. “It made people think a little more creatively about what they were putting out there.Kendrick Lamar’s discography has a subtle kind of depth. “I think it was good in a way and it was bad in a way that the chains didn’t have a lot of things,” he said. He ultimately took a Halloween-aisle-half-full attitude. Shea said he visited a Spirit Halloween store and was able to find some of the classics - cowboys, doctors, “sexy nurses.” He saw some pop culture costumes, but they were more evergreen than topical, like outfits inspired by the ’90s movies “Hocus Pocus” and “The Nightmare Before Christmas.”

“With something like Halloween candy, retailers can’t say, ‘Hey, let’s not advertise Halloween candy this year.’” “It sort of works itself out behind the scenes and customers don’t really notice,” Professor Niederhoff said. When that happens, manufacturers can contact retailers, explain they’re low on certain products and encourage retailers not to advertise them or promote them online. Though the pandemic has exacerbated supply chain disruptions, to some extent they do occur regularly because of inclement weather or accidents. In mid-October, consumers had to pay $60 shipping for a $26 “Squid Game”-inspired green tracksuit to arrive in time for Halloween. But it is tricky to find “Eternals” or “WandaVision” attire there. Spirit Halloween stores are trying: The national, seasonal retailer has 1,400 stores this year popping up in abandoned strip malls and even the former Barney’s flagship in Manhattan. This year, with supply chain woes keeping shelves empty, topical trick-or-treating is harder than ever. It was already getting hard to predict and procure an of-the-moment costume, since viral trends often outpace manufacturing timelines.

Then there are the festive ways to embody the zeitgeist, a socially acceptable method for donning an outfit that says “look at me, I am clever” - a meme costume, an obscure reference or a Netflix phenomenon nobody saw coming (looking at you, “Tiger King” and “Squid Game”). There’s the pop culture homage - Marilyn Monroe, Tony Soprano, The Matrix. There’s the classic costume - ghost, witch, fairy.
